Ax Agency Blog Page

A website is at the core of any company’s marketing plan. It’s home for your content and represents your business 24 hours a day. It’s the first thing that people see when searching for more information about a business.   According to AdWeek.com “Eighty-one percent of shoppers conduct online research before they make a purchase.”  And it’s important for businesses to drive prospects and customers to their website in all marketing strategies.   Most companies create

You rely on your marketing team to find and attract your potential customers. Since these clients or customers are the lifeblood of your business, you want to choose the right team for your brand.   One of your first decisions is whether to hire in-house or to work with a marketing agency.   To help you make this decision, here are five key benefits of outsourcing your marketing and lead generation functions to a marketing

Filling the Funnel: From Prospect to Purchase   As marketers, we know that the goal of a marketing campaign is to generate new leads that we can hand over to our sales teams with confidence that these leads will ultimately result in a purchase, which is the best-case scenario. However, that can be easier said than done. Once you have generated a brand-new lead, your marketing strategy can’t just stop there. “Many companies do a

It’s easy for a small business owner to be overwhelmed by the sheer volume of options in the world of Website Design and digital advertising in 2018. Whether you are just starting your business, or are working hard to grow it to a point you would call “Successful.” These 4 website tips will help you simplify your website building and focus on what really matters…bringing in new business. Business owners waste thousand of dollars on